Current:Home > My'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Intelligent Capital Compass
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-15 22:09:06
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (196)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Michigan State Police trooper killed when struck by vehicle during traffic stop
- US applications for jobless benefits rise, but layoffs remain at historically low levels
- Pakistani Taliban pledge not to attack election rallies ahead of Feb. 8 vote
- The Super Bowl could end in a 'three
- Coco Gauff set for US Open final rematch with Aryna Sabalenka at Australian Open semifinals
- Elle King Postpones Concert After Dolly Parton Tribute Incident
- Crystal Hefner says she felt trapped in marriage to late Playboy founder Hugh Hefner
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Canada’s Tar Sands Are a Much Larger Source of Air Pollution Than Previously Thought, Study Says
Ranking
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Hillary Clinton reacts to Margot Robbie, Greta Gerwig Oscars snub: You're both so much more than Kenough
- Billy Idol talks upcoming pre-Super Bowl show, recent Hoover Dam performance, working on a new album
- Mel B’s Major Update on Another Spice Girls Reunion Will Make You Stop Right Now
- Meta donates $1 million to Trump’s inauguration fund
- Seattle will pay $10 million to protesters who said police used excessive force during 2020 protests
- Gene therapy shows promise for an inherited form of deafness
- Pakistan must invest in climate resilience to survive, says prime ministerial hopeful Bhutto-Zardari
Recommendation
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Canada’s Tar Sands Are a Much Larger Source of Air Pollution Than Previously Thought, Study Says
Ohio bans gender-affirming care for minors, restricts transgender athletes over Gov. Mike DeWine's veto
Chris Evert and Martina Navratilova urge women’s tennis to stay out of Saudi Arabia
Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
Here's how much the typical American pays in debt each month
'Still calling them Toro Rosso': F1 team's rebrand to Visa Cash App RB leaves fans longing
Canada’s Tar Sands Are a Much Larger Source of Air Pollution Than Previously Thought, Study Says